Welcome to the StoryHOW® Institute, where we’ve been helping communications professionals craft business stories since 2015. We expanded our mission in 2024 to teach creators (writers, video producers, filmmakers, animators, and game designers) how to write better stories.

While the mission has changed, our approach hasn’t. We teach storytelling based on the StoryHOW® Method, which divides storytelling into 60 simple elements. We use them on our YouTube channel to teach storytelling in seven minutes or less.

Are you ready to become a better storyteller?